PORTFOLIO

By developing, packaging and promoting brands through sales tools and training, media, experiences, sponsorship, and creative services; SkyMax 360° takes “nice to have” products and turns them into “need to have” solutions that maximize revenue, ROI and KPI achievement.

CLIENT OVERVIEW

Global manufacturer of laminated fabrics and non-wovens for bedding, apparel, automotive, and filtration suppliers

Client Challenges

1. Limited marketing resources - sellers in dual roles
2. Highly competitive market - extreme margin pressure
3. Decrease in large volume buyers - ongoing consolidation

SkyMax 360° SOLUTION

1. Modular sales tools: full suite of tools with turn-key customization ability
2. Brand campaign for new technical advancement: strategy, internal coordination, and tool suite
3. Launch plan for new and "repackaged" products: naming, taglines, logos, and supplier/distributor activation
4. Strategy and trade show plan: messaging, layout, client hospitality, staffing, and product launch events

PROJECT OVERVIEW

Prestigious private country club with full suite of member amenities including 18-hole golf course, dining, tennis, and pool

PROJECT CHALLENGES

1. Limited internal resources - external "one off" agency utilized
2. Limited member engagement outside of core amenities
3. Fragmented calendar - not suited for evolving membership

SkyMax 360° SOLUTION

1. Coordinated annual event plan: targeted "marquee" events and niche programs
2. Full-service production including staging, lighting, sound, decor, and food & beverage operations
3. Monthly "late night" music/food event series: development and execution of "Friday Night Live"
4. Strategic alignment with complementary brands: co-branded "Caroline Presents" Comedy Night

Project Overview

Comprehensive RFP and marketing/programming plan for the $74M Lakeside at Prospect Park redevelopment - four acre site with two multi-purpose skating rinks, cafe, boating, biking etc.

Project Challenges

1. Extensive RFP requirements - NYC Parks Department
2. Need for a matrix style brand strategy - overarching, amenity, and season
3. Saturation in Brooklyn for "fee-based" programming

SkyMax 360° Solution

1. Comprehensive RFP response: coordination of financial, pricing, marketing, offerings etc
2. Development of turnkey sponsorship opportunities: matrix of events and programs with proposals
3. Multi-faceted annual marketing plan: events, sponsorship, media, outreach
4. Brand development: full suite of assets to launch/build facility including visual identity

Project Overview

The first-ever GRAMMY branded music festival experience celebrating music across genres: May 5-8, 2016 in Brooklyn

Project Challenges

1. Limited Recording Academy marketing support 
2. Highly competitive market for ticketed concerts
3. Condensed time window to execute plan

SkyMax 360° Solution

1. Messaging framework for sponsor, PR and media: cohesive "story" and visual approach
2. Suite of modular sales and marketing tools: print, digital, and social
3. Customized partner activation pitches and plans: outreach to 50+ potential sponsors and partners
4. Production management for sponsor activation: branding, sampling, hospitality

Project Overview

Development of a new tentpole summer event to drive revenue, excitement and attendance across membership

Project Challenges

1. Significant membership vacation and travel schedule during summer weekends
2. 35% reduction of annual event budget based on extensive club renovation
3. Limited focus for new programming given capital project timing

SkyMax 360° Solution

1. Development of a first-ever club-wide "participation" event with chefs incentivized to invite guests
2. Turnkey approach to participation with sequenced outreach and tools
3. Customized and extensive on-site branding to spur competition and build a sponsorship foundation
4. Coordinated and immersive on-site management of all operational and engagement plans

Industry Experience

SkyMax 360° has extensive experience with a wide range of companies across numerous industries - from industrial manufacturing and consumer products to technology, real estate, entertainment and more.

Example Projects

1. The Recording Academy: brand extension strategy for The GRAMMYs
2. Westfield World Trade Center: event and sponsorship platform plan
3. The RBH Group - Teachers Village: programming and partnership framework
4. Comedy Cures Foundation: brand expansion and marketing plan
5. ARC Group Worldwide: suite of modular sales tools across 11 business units